Transforming Bangkok Beauty Brand: Success with GO VYRAL Agency Client Story
- MGS Team
- Sep 17
- 2 min read
"A growing Bangkok-based make-up brand with a team of 20–30 in-house staff and outsourced production from China had built a solid product line but struggled to make an impact online. Despite consistent efforts, their social media campaigns failed to attract significant followers or engagement, and sales plateaued at around $10,000 per month for over 16 months".
The client’s goal was clear: to break through stagnation and reach a $50,000/month sales target, positioning themselves as a strong competitor in Southeast Asia’s beauty market.
The Challenge >
Low social engagement: Campaigns lacked reach and failed to convert followers into buyers.
Sales plateau: Revenue had been stuck at $10,000/month despite product quality and team effort.
Limited brand visibility: The brand was well-known among loyal customers but struggled to expand beyond its local circle.
GVA Solutions >
To meet the ambitious growth target, we designed a multi-layered strategy focused on visibility, influence, and conversion:
Influencer Marketing – We partnered with two mid-tier beauty influencers (one local in Bangkok and one in Indonesia) to tap into highly engaged audiences. The influencers created authentic, tutorial-style content showcasing the products, which boosted trust and awareness across borders.
Meta Ads – With precise audience targeting, we launched ad campaigns tailored to beauty enthusiasts in Thailand and Indonesia. These campaigns highlighted best-selling products and bundled promotions to maximize conversions.
Brand Ambassador Campaign – We introduced a brand ambassador program with lifestyle and micro-influencers who consistently shared the brand story, creating long-term advocacy and an emotional connection with customers.
The Results >
Within just 4 months of execution:
Social media engagement grew by 220%, with thousands of new organic followers.
Monthly sales climbed from $10,000 to $38,000, with a clear upward trajectory toward the $50,000 goal.
The brand gained recognition not only in Thailand but also started to establish a strong presence in Indonesia, expanding its regional footprint.
This story shows that the right mix of influencer marketing, paid advertising, and brand advocacy can unlock exponential growth. By aligning campaigns with real audience behavior and building trust through credible voices, even a local brand can transform into a regional powerhouse.
At GO VYRAL Agency, we help brands move beyond limitations and create growth stories like this every day.
Comments